Here’s the part nobody talks about:
You don’t manage money based on logic.
You manage money based on identity.
Your choices, what you spend, save, avoid, or sabotage, are tied to who you believe you are with money. And until THAT changes… nothing changes.
What is a Money Identity?
It’s the story you quietly believe about yourself when it comes to money.
Stuff like:
- “I’m just bad with money.”
- “I’m a spender, not a saver.”
- “I always find a way to make it work.”
- “I’m the responsible one in the family.”
- “I’ll probably always struggle, it is what it is.”
Whether those statements are true or not doesn’t matter.
You’ll act in a way that proves them right.
Where Your Money Identity Comes From
You didn’t choose it, it was installed.
Usually from:
- How your parents handled money
- What you heard growing up (“money is stressful,” “rich people are greedy”)
- The first financial “pain” you ever felt
- The people you spend the most time around right now
You didn’t build your money identity. You absorbed it.
Why This is a Problem
If your identity is “I’m someone who always struggles”, your behavior will match it.
You’ll get money, then find a way to lose it.
You’ll start a budget, then “fall off.”
You’ll make progress, then “slip back.”
Not because you’re weak.
Because your identity doesn’t allow you to stay there yet.
The Dude’s Take
Your bank account follows your beliefs, not your income.
You don’t need more discipline.
You need a new identity, one that matches where you’re going, not where you’ve been.
Today’s not about changing behavior.
It’s about changing who you believe you are with money.
Want my free Money Identity Reset Sheet? It’ll help you rewrite the script that’s been running your finances for years.
Grab it when you join the Dude’s list, no fluff, just breakthroughs.
Go Here: financialfreedomdude.info
